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FMSI Article Featured in Credit Union Times

By Meredith Deen
October 21st, 2014
Credit Union Times Article: Opportunities to Propel Branch Lobby Performance

"In March 2014 when FMSI introduced its 2014 Retail Branch Lobby Study, a comprehensive study of 265,000 sales and service interactions by financial institutions across North America, several key findings emerged. A closer analysis of these metrics shows that despite making progress with more effective selling, many financial institutions have a long way to go before they will enjoy major productivity and customer service gains in their lobbies."

Read the full article here.