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FMSI CEO Publishes Article about Cross-Selling in Credit Union Magazine



By W. Michael Scott
June 10th, 2014

Credit Union Magazine Article: Crush the Cross-Sell: Eight Tips

 

 

"Cross-selling can dramatically increase sales volume, but many credit unions use techniques that are either inefficient at driving new revenue or not appealing to members.

 

 

 
But by taking an innovative approach and extracting full value from technology, credit unions can revitalize their cross-selling efforts." 

Read the full article here.