FMSI CEO Publishes Article in Credit Union Magazine
By W. Michael Scott
September 18th, 2012
Credit Union Magazine Article: Business Intelligence: Hard Facts for Performance Improvement
"Much has been written about the need for financial institutions to use business intelligence (BI) to make better decisions to improve their competitiveness.
In many cases, BI centers on externally driven events, such as customer preference for internet or mobile use.
However, bottom-line improvements are about more than adopting innovations to satisfy technology-thirsty consumers. Often, the best paths to performance improvement are found by using BI to identify shortcomings in a credit union’s most fundamental activities."