FMSI CEO Publishes Cross-Selling Article in BAI Banking Strategies
By W. Michael Scott
February 10, 2014
BAI Banking Strategies Article: Strategies for Cross-Selling Success
"Cross-selling, or persuading customers to purchase additional products, is one of a bank’s most powerful and efficient revenue-boosting tools. Yet, many banks do not cross-sell effectively. In today’s competitive market, banks need to develop carefully planned, measured and specialized programs to engage and target customers effectively through cross-selling."
Read the full article here.