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Branch Relevance: 5 Proven Tactics

BAI Banking Strategies Article: Five Tactics for Keeping Branches Relevant

"Smartphones are increasingly recognized as a natural conduit for everyday financial transactions, such as making payments and scanning checks for deposit. Still, some financial business is not meant for the small screen – or any size screen, for that matter. Many consumers continue to value the opportunity to sit down and talk through their financial options for saving for a growing family’s future, for choosing the best mortgage terms or for financing home improvements on their beloved fixer-upper.

Are your bank branches designed to facilitate those interactions, or are they stuck in routine transaction mode?"

Read the full article here