Branch Relevance: 5 Proven Tactics
BAI Banking Strategies Article: Five Tactics for Keeping Branches Relevant
"Smartphones are increasingly recognized as a natural conduit for everyday financial transactions, such as making payments and scanning checks for deposit. Still, some financial business is not meant for the small screen – or any size screen, for that matter. Many consumers continue to value the opportunity to sit down and talk through their financial options for saving for a growing family’s future, for choosing the best mortgage terms or for financing home improvements on their beloved fixer-upper.
Are your bank branches designed to facilitate those interactions, or are they stuck in routine transaction mode?"
Read the full article here.