FMSI COO Publishes Millennial Article in The Financial Brand
By Meredith Deen
May 19, 2015
The Financial Brand Article: Millennial Banking Consumers Are Unique, But Not That Different
"The key to reaching and serving Millennials is to understand the similarities and differences of this important segment. Is your organization prepared to meet the needs of the digital native ... who also wants personalized attention?"
Read the full article here.