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FMSI Publishes Branch Sales Article in BAI Banking Strategies

By Meredith Deen
BAI Banking Strategies Article: Turning Branch Visits into Sales

"When customer loyalty is tenuous, as it is today in banking, selling is especially challenging and requires more sophisticated approaches involving both management and sales staff. Yet, in our interactions with hundreds of banks across North America, we have noticed that many don’t provide their branch sales staff with the appropriate coaching, support and tools to achieve high performing sales objectives."

Read the full article here.