From a Cigar Box to
Business Intelligence (BI)

A Financial Institution's Use of BI

 

In its humble beginnings MAX Credit Union (MAX) started out as a cigar box filled with a few hundred dollars on an Air Force base. Now with 13 locations in the Central Alabama River Region, MAX has come a long way from their origins. Today instead of using a cigar box to help manage their organization, they utilize a variety of business intelligence systems. One that is employed in their branches is the FMSI Lobby Tracking System™ (LTS). LTS has led them to an improved account holder lobby experience, being more efficiently staffed and having a higher performing branch network. (read more)