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FMSI's Lobby Tracker® Software Featured in Credit Union Journal Article

Credit Union Journal

 

by W.B. King

Credit Union Journal Article: Lobby Tracking Solution Drives More Sales in Less Time

"LONGVIEW, Texas — East Texas Professional CU saw member sales increase at the same time average visit times decreased after implementing a new lobby tracking system.
 
"While member service had always been a primary focus, staff took more of an order-taking role versus needs-based selling," said ETPCU SVP-Operations Scot Haines. "Additionally, there was no sales tracking/reporting or accountability in place."
 
East Texas Professional CU serves 60,637 members in 10 branch locations. While members are turning to mobile banking applications, Haines said product and service opportunities still exist in branches. Following implementation of FMSI's Lobby Tracker solution, the CU's member sales increased 16.5%, even though the amount of time members were spending per visit had decreased."

Read the full article here.